Formulations that utilize the best ingredients for the best result - doing the least harm to people & planet. When it comes to natural vs. synthetic, safety over source prevails. Transparency in claims is a must.
Embracing “sustainable” practices, comprised of many eco-friendly actions such as packaging choices, recycling and upcycling, as well as ingredient sourcing and impact.
An elevated sense of ethics ensures fair trade values that support the communities where goods are sourced. Practices that exploit humankind – like mica mining where child labor is employed – are strictly avoided.